how to sell online

How to sell online

So, do you have a brick and mortar kind of a shop? 

With the surge in the online versions of stores and market places, it is quite natural for you to want to hire a website design and development company to design an engaging website for the business. Here is how a professional service provider can make a difference to your website.

Built-in payments and shopping cart

One of the most important aspects of any ecommerce website is to earn customer trust. Customers do not prefer complicated payment gateways or procedures that are too difficult to comprehend. Easy payment options are preferred. Navigation back and forth from the shopping cart and the pages in the ecommerce website needs to be quite smooth to create the difference.

Moving your business forward

A professional website design and development company will be able to discern your unique requirements and translate the same in terms of a website. With a plethora of options available, it is imperative that the right design is chosen. A website is a very powerful branding tool that helps your business move forward. Hence, the ‘not so right’ design can mar the chances of your website of being in the spotlight. 

Upgrade the experience of your sales

A portal with a robust website design rates high on being user friendly and enhances the experience on shopping online. Often customers prefer websites which offer them hassle free experience in terms of returns or shopping options. Such websites thrive on word of mouth publicity and is often hard to compete with. Customers are found looking for proof to ensure that the website meets their expectation in terms of security and ease of design making site navigation an easy task.

Persuasive power of the testimonials

We often tend to find that the ecommerce website uses many impressive words and self-promotional tactics to ensure that it leaves no stone unturned as far as marketing and branding is concerned. However one of the many key pointers to successfully sell online is to have great testimonials. We as customers may distrust claims made by the website however we place more faith in our fellow humans. Hence, another customer’s viewpoint tends to be taken quite seriously if not entirely. 

The key to selling online is to gain the ‘trust’ factor of the customer. Often, little things tend to erode trust and are never fixed. A good ecommerce website should be devoid of language based mistakes, have powerful and meaningful content, robust design and should be able to handle the influx of customers without showing signs of repairs. Ensuring customer trust, good products and prompt service will go a long way to create a niche for your website. 

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mobile app marketing

Boosting Business with Mobile Applications in 2019

With more and more people going the ‘smartphone’ way, it is a great business opportunity to ensure that your product or the service is not just available on the internet but also available on the smartphone. Hiring the best mobile application developer makes great business sense as the app can ensure a seamless experience with your customers. It will bring in value addition to the experience and customer loyalty too, irrespective of the platform. Here is how a mobile application can boost your business in 2019.

  • Branding 

One of the many important aspects that needs to be taken into consideration is that of branding. An app of a product or a service which is able to offer the customer, value for money will be remembered for its impressive brand too. A unique logo will be retained for a longer time in the minds of your potential customers and will add to your brand value as well. 

  • Personalized Marketing

Mobile app versions of your business can make you achieve customer engagement via push notifications. This can be a whole new personalized experience wherein the notification is customized based on the unique preferences of the customer. They can be used to design loyalty programs as well and thus aid repeat sales and in customer retention. 

  • Enhanced Customer Experience

Mobile applications can help solve customer queries or issues much faster than web based portals. With various mobile chatting platforms available to solve queries, interaction with customers has now become a two-way interactive process which is faster than emails thus enabling effective resolution. 

  • Additional Revenue Generator 

Mobile apps also serve as an additional revenue generator apart from the web portal that you might have for your business apart from the ‘brick and mortar’ store. It is always good to have an additional source of income that is more preferred in terms of user engagement. 

Mobile applications are quite user friendly and easy to maintain. Logging into your computers at work or at home may not be feasible at all times but accessing the same service from the privacy of your phone can be quite encouraging and easy as well. With a mobile application customized to different platforms such as android applications or any other OS, it can give your business a boost by potential customers who want to know more about your offerings. 

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