Hiring an SEO company or agency can be a daunting task. In the best-case scenario, your partner grows organic traffic to your site, improves your search rankings, and helps you generate more leads and sales. In the worst-case scenario, your SEO partner engages in black hat techniques that give the appearance of success, disappears before the penalties kick in, and leaves you with less traffic than ever—and months’ or years’ worth of cleanup.
However, hiring someone to create and execute an SEO plan doesn’t have to be difficult. You don’t need to be an expert to hire one; you just need to know what questions to ask and what answers to expect.
below are 10 questions that you ask before hiring an SEO expert or company:
1. What is the goal of SEO? :
The expert must answer that he can create user-friendly website with enough and valuable info to draw inbound links. If he simply answers that he can improve with your page rank or manipulate search algorithms, then find for an other seo expert.
2. What is the link building strategy?
Remember inbound links will influence search engine ranking strongly. Linking to your website should be done for a better user experience, therefore, an expert must be capable of making an ever lasting impact on SEO.
3. How do they choose Targeted keywords?
Finding right keywords is imperative to make the website achieve good search result. He must first understand the market, monitor competition and measure the traffic before choosing keywords for your website.
4. Do web developers know about SEO?
Make sure that the web developers are aware of many influential SEO elements like title tags, keywords, canonicals, alt tags, sitemap, robots.txt and more.
5. Will you give a complete new website?
The company must be capable of providing a completely new website than taking the designs and templates used for an other company. It should be absolutely unique.
6. What are important factors of SEO ?
SEO expert must be capable of providing the right answer for this that gives you satisfied result. If he hesitates or not able to answer you, then consider for another SEO company.
7. Site architecture, is that very important or not?
Yes, it’s very important for SEO, site architecture represents the way how your website pages are organized. This is very important for both user experience(UI) and SEO Perspective.
8. What is local search engine?
This is something different from regular search. This mostly emphasizes on the geographical search and includes standard SEO tactics, including site authority, anchor text and more.
9. Which analytics tool is used?
For the key performance indicators(KPI) that are used by vendors. It is also important to ensure the there is a constant and immediate access to website analytics.
10. How is SEO success rate measured?
There must be a way to measure success of SEO. Therefore, make sure how to an expert ensures this for you for optimizing your website as well..
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