magento ecommerce web development

How To Get your Business Ready for the Holiday Shopping Season 2018

‘IT’S THE MOST VALUABLE TIME OF THE YEAR’ (FOR INSIGHTS)

With consumers reveling in summers delight, the winter holidays have yet to register on their radar. For merchants, this is an ideal time to begin preparations for the busiest shopping season of the year. According to Adobe Analytics, according to 2017 holiday season set a high-water mark: “Online shopping sales hit a record $108.2 billion this holiday season, a 14.7 percent increase from last year.”

It’s also no secret mobile devices are playing a significant role in driving these record-breaking numbers. Adobe reports that in 2017, “Mobile shopping totaled $35.9 billion, 33.1 percent of the total $108.2 billion generated.”

THE HOLIDAY SEASON GROWS BUSINESSES. PREPARE YOUR BRAND TO REAP THE BENEFITS. 

According to U.S. Census Bureau “Sales dropped off 19.9 percent in Q1 2018 from Q4 2017”, making your pre-holiday infrastructure investment even more of a worthwhile investment. Meeting and exceeding customer expectations on a digital level has become a major element of driving revenue, winning customer loyalty, and expanding competitive space during the holidays. Are you equipped to deliver on the promise of omnichannel experience?

From fine-tuning website development melbourne functionality to streamlining the fulfillment process, there is a lot of ground to cover as you prepare your commerce business for the holiday shopping rush.

We’ve focused on the ‘3 Tips to Sustained Commerce Success’ which prioritize the customers brand experience, optimize the buyer’s journey, and provide tools for operational enhancements.

  1. Create a Superior Shopping Experience
  2. Fulfill the Shopper Journey
  3. Leverage Shopper Data and Business Insights

Listed for quick reference and scanning, this comprehensive eBook outlines essential insights and strategies drawn from fifteen of our most experienced commerce partners:

  • Amazon Pay
  • Bronto
  • Corra
  • DHL
  • Echidna
  • Lyons Consulting Group
  • Nosto
  • Paypal
  • Perficient Digital
  • Something Digital
  • Temando
  • Vaimo
  • Vertex
  • Weidenhammer
  • Yotpo

PREVIEW THE EXPERT INTEL WE HAVE IN STORE:

Merry and Memorable Shopping Experiences
Prioritizing the consumer experience to elevate engagement

Tapping Transaction Data Points
Identifying your most valuable holiday customers

Harness Omnichannel Fulfillment Tactics
Uphold the customer experience in the post-order fulfillment phase

7 Ways to Connect Online and Offline Interactions
Synching customer analysis to gain consumer insights

Holiday SEO Preparations 
Grow your online presence to convert the more seasonal shopper

These back stats will offer you a blueprint for holiday success and offer a means to “weatherproof” your operations during the post-holiday drop-off.

Content source: magento.com

publish-your-website

Publish your new website the right way!

Distributing or introducing a site is for some website admins a standard occupation and littler destinations are regularly online inside minutes. That is the hypothesis, yet there are plenty of missteps you can do. Beyond any doubt a significant number of them are safe and the vast majority of you would name them “immaterial”. Beyond any doubt a site won’t break if the meta depiction is missing, yet how is this for your guest and Google? Like this “idiotic” misstep there are significantly more, here is my agenda, you should check for all your new destinations and furthermore existing sites where greater updates are finished.

Website URLs, links and image paths

In the event that your new site is a report on your current site, you have to divert old pages to the new URLs. It may be conceivable that your site has a totally new site structure where it’s relatively difficult to coordinate your site URLs. If so divert in any event the pages with approaching connections and pages with a considerable measure of inquiry activity to new pages from a similar subject. Do this for whatever number pages as could be expected under the circumstances, interface old terminated pages to the reacting segment or classification. In the event that your site is worked in WordPress, the Redirection Plugin is extremely useful. For most different destinations you have to include these redirection rules into a .htaccess record. Utilize 301 diverts and pass the “connection juice” to your new URLs.

The test additionally all friendly connections, if your site is huge you should utilize a connection checker device. There are numerous work area apparatuses and online administrations accessible. Attempt some of them and utilize the one which works the best for you.

On the off chance that you fabricate your site on a test area, it’s conceivable that a few or every one of your pictures point to the test area. Change these picture ways, in light of the fact that after your test area is gone you will get a considerable measure of broken picture joins.

Search Engine optimization

There are a lot of tiny things you can do to rank your site better in Google or other search engines. Here is a list of steps you should follow for all new and updated website:

  1. Create always a robots.txt and block all the files and directories you don’t like see in the Google index. Don’t forget to remove your temporary block which was added while building the site on your test location (or Google will ignore your website!).
  2. Use only the www sub-domain for your site and redirect requests from your domain to the www variant. For many people, a website’s address starts always with www. Just imagine if your inbound links start with the www variant while your site redirects them to the non-www address. Most of the link juice get lost during the redirect to the corrected URL.
  3. Check in your templates that an H1 element always exists only once. Don’t have them more than once on the same page.
  4. Add ALT attributes for all the images used on your website. Use “natural” and short descriptions for the images.
  5. Use a unique and relevant META description for all the pages you need to get indexed by Google. The META description will not help your site to rank better, but a good description will raise your CTR in Google results.
  6. Use the robots tag “noindex, follow” for all pages with non-unique content.
  7. Use canonical links for all your pages, check the information from Google if you need to know more about this link element.
  8. Use a descriptive and relevant page title (title element) for all your pages, don’t have them too long and never trash them with too many keywords.
  9. Have a Google XML sitemap and add the sitemap URL to your robots.txt file.
  10. If your website is built with WordPress be sure that you change the privacy settings (Allow search engines to index…)
  11. In WordPress, don’t use internal links without a trailing slash if your perma settings have a trailing slash.
  12. Add a “noindex” robots tag to all your RSS feeds.

Cross browser testing

Mozilla Firefox and Google Chrome are the favorite web browsers for most web developers (85% of the visitors from this blog are using such a browser). Don’t forget, there are still people using Internet Explorer to visit your websites. Test your website in the most common browsers in your field, check the most popular web clients in Google Analytics or any other web statistics software. Fix all important issues, sometimes a tiny error in IE can take a lot of time to fix it, decide if it’s worth enough to spend that time.

This is just a list of common checks, if you know more of them please share them in the comment section. Take these checks serious because your website development deserves it?

How Much Does it Cost to Build Website in 2018 | Melbourne

In Melbourne, website development and interactive agencies like Straight Path Solutions have to be prepared to answer to any number of business or technical questions. Questions related to website development costs are definitely the most common. Ironically, those are the most difficult to answer.

So, I thought I’d try to share some perspective on cost determinants, kind of like what we discuss directly with potential clients. The below items are important to address that I will dive into more deeply as we go on.

Functionality  – What is the main reason or reasons for building a new website? A new website project should always focus around the business goals it aims to achieve. Having a goal-oriented purpose for the website paves the way for the entire project, especially:

  • How the site is to be developed – Does website development melbourne begin with consideration toward a specific Content Management System (CMS)? In that case, which CMS? In other cases it may not start with specific tools but rather, specific functions like site architecture, user experience design or any other number of tasks.
  • What will be included in the project – Anyone hiring a website developer should define their scope, at least from a business level, so that a developer can understand what the website owner finds to be biggest functional priorities.

Who will do the development – There are a LOT of website development resources out there. A website owner has to intelligently choose a “genre” of web developer that they feel the most comfortable with. Web developers typically fall into three categories: freelancers, boutique agencies and full service agencies.

Platform Costs.

For cost evaluation, it is best to know what platform or specific tools are being considered or are required. For example, a Java website solution using CMS/Document Management solutions like OpenText, Autonomy, or Alfresco may not be plausible with a budget of only $5,000, so it is good to find out expectations as soon as possible. Platforms range from free to $10k’s.  As with most things, it just depends on what is needed to accomplish solution goals.

  • Another example: If specific needs dictate a platform, these needs may add or take away from overall costs.  The ability to be flexible when making platform decisions may allow for cost cutting…the more rigid the requirements, the less flexibility.

How to Select a Website Developer/Company

The key to selecting a website developer? Well, that is the problem. There are no guarantees, but this would be my suggestion; a website owner should pay close attention to the questions posed by the prospective website developer. They should be digging deep to understand solution goals and not just selling themselves into the developer role. The web developer’s answers to client questions are important, but more important are the probing questions the developer must ask to appropriately analyze the scenario and devise a solid, scalable end solution. Those questions will be very indicative of the developer’s understanding to the client needs.

What you can expect at various price points.

No website developer can price a project without scoping the effort to be completed. The problem is that some clients don’t know what they need and don’t know how to communicate their expectations. For that reason, I thought I’d share a few cost ranges and try to offer some basic ideas of what might be included or part of solutions containable through these budget ranges.  

Important: There is nothing industry absolute about the numbers provided. The goal is to offer a loose barometer on costs of web development. Only general assumptions should be considered takeaways, and the way Straight Path Solutions prices its web development services may be very different from the way others price themselves. Further, some projects require significantly more [or less] process and project management, developer talent, and business consulting, and these factors may end up as big pricing determinants in a real proposal.

$500 – $8,000

Platform: A free or open source [likely free] CMS (Content Management System).

User Experience and Design: Turnkey website with pre-determined user experience and a pre-built design template.

Features: Basic to Advanced website editing.

Bottom Line: If you need a basic website or advanced website and happy with the popular CMS available in the market then this is a good option. Granular roles and permissions for users; form building; navigation, SEO and friendly URL capabilities. Straight Path Solutions would be more than happy to provide you a FREE CONSULTATION ON THIS .

$8,000 – $75,000

Platform: Many options including light or medium level commercial CMS solutions. Open sources may still be the best option but decisions can be made based on needs.

User Experience and Design: Advanced UX User Experience with custom wireframe development, site architecture and creative design.

Features: All of above + mobile capabilities; customized administrative controls; advanced form building; document management capabilities; multilingual capabilities; easy content publishing; even allowing for the relating of dynamic content.

Customization: High level of customization to meet client’s exacting needs.

The Bottom Line: If you have more advanced business goals and need a much higher level of customization, this will most likely be your price range.

This type of project is representative of a great deal of Straight Path Solutions’s custom development work. We  would be more than happy to provide you a FREE CONSULTATION ON THIS .

$90,000 – $250,000

Platform: Custom Software design can often be implemented for these solutions but some clients will want to invest in commercial grade products, most often to be assured of solid support from the corporation behind the CMS. Medium-level CMS solutions are common once the ‘six figure’ budget barrier is passed.

User Experience and Design: Full UX user experience design with custom wireframe development, site architecture and creative design.

Features: All of above + custom system integration (such as ERP or CRM data sharing); mobile website development melbourne or app development; advanced multilingual deployment; user-generated content capabilities, configuration of workflow engines, etc.

Customization: High level of customization including custom integration to other systems.

The Bottom Line: If you need to tie your website into a database or ERP system, or some other 3rd party tools, this is most likely your budget range.We  would be more than happy to provide you a FREE CONSULTATION ON THIS .

 

$300,000 – $1,250,000

Platform: Enterprise level CMS.

User Experience and Design: Extreme UX User Experience with exacting wireframe development, site architecture and creative design.

Features: All of above + robust CMS; complex data integration; dedicated developers; full custom mobile application; social community creation.

Customization: High level of customization.

The Bottom Line: This price range is for a large organization with several stakeholders in the website, and a website that requires the features listed above.

Straightpath Solutions regularly entertains projects at this budget level, so we welcome such opportunities. In some cases, Straightpath Solutions may work with select technology partners to successfully deliver. We  would be more than happy to provide you a FREE CONSULTATION ON THIS .

$1,500,000+

Platform: Enterprise level CMS.

User Experience and Design: Exacting, tested user experience design and top of the line creative.

Features: Completely per client specification.

Customization: Completely per client specification.

The Bottom Line: This price range is for enterprise-level companies that need an online application, and the website may just be part of the overall end product. This kind of project must likely be justified by the clients’ business analysts and may require consultants of different types to fully grasp all components leading to the end goals.

This range is one relegated almost always to the full service agencies (especially the interactive agencies owned by the Big Four Ad agencies. Straight Path Solutions can discuss and consult on these projects and is happy to help as much as possible while partnering with one of these teams. We  would be more than happy to provide you a FREE CONSULTATION ON THIS .

In Conclusion

The above numbers were conceived based on 10 years of production work at Straightpath Solutions, but, we realize much more needs consideration for each budget level. While full scoping exercises must be put in place for any web development project, hopefully this blog’s readers can gain some information from the above web development cost ranges and functional descriptions. We welcome feedback in the comments section below.

For those who need help evaluating cost options for an upcoming website development melbourne project, feel free to contact us.

10 Powerful Reasons To Add A Blog To Your Next Website Design

The evidence continues to stack up. Having a blog on your website generates traffic, produces leads and attracts customers. The time is now for your next website design melbourne, and make sure you include a blog for Online Marketing Success.

Not only do you need to be blogging, you need to be blogging as often as possible. The more pages you have on your website that search engines can index, the more successful your online marketing is.

More leads

Companies that blog generate significantly more leads per month than those that don’t. Not only do they generate more leads per month, as long as they continue to blog, they generate an increasing number of leads a month to month.

When you blog regularly you experience month on month traffic and lead growth.

  1. B2C companies that blog generate 88% more leads per month than those who don’t
  2. B2B companies that blog generate 67% more leads per month than those who don’t
  3. Businesses with more than 51 blog articles experience 77% more monthly leads
  4. Businesses with websites (including the blog) of 401-1000 pages get 6 times more leads than those with 51-100 pages

More website traffic

Websites that include a blog get more visitors and more overall traffic than websites that don’t.

The more frequently that blog articles are produced the more traffic the website receives.

  1. Businesses that blog have 55% more website visitors
  2. Blogging frequency has a direct and significant impact on lead generation
  3. Businesses that blog more than 20 times per month get 5 times more traffic than those that blog less than 4 times per month

SEO

Blogging gets you found. The more you blog, the more content that search engines have to index on your website, the better your search results.

Be clear on this, you can’t just blog on anything. Your blog content needs to target the keywords identified in your Inbound Marketing Strategy and Content Marketing Plan.

Blogging gets you inbound links, backlinks, the key to offsite SEO. Inbound links are generated as your blog content is shared on social media, through RSS feeds, and comments on other blogs.

  1. Businesses that blog have 97% more inbound links

Acquire new clients

Good blog content attracts prospects when they are ready to buy. Blog content should include articles designed to attract prospects who are at different stages of the buying cycle.

Blog content should be planned and is detailed in the Content Marketing Plan.

  1. Blog articles influence purchases
  2. 57% of businesses blogging report acquiring clients from blogging

Start blogging now for Online Marketing Success

The statistics tell the story, blogging works so start blogging now.

To get the full effect of blogging the blog must be associated with your domain. A blog on your domain gets your domain the inbound links and other SEO benefits. If you have a free blog on another domain, move it to your domain.

The best place for your blog is on your website. Add a blog NOW to your website. Better still get a new Website Design which has a blog integrated with it.

Things You Should Know If You’re Searching ‘Web Design Brisbane’

Website Development- Websites are very important as they are responsible for your business success. We, Straightpath Solutions is developing high quality websites for various sectors with our dedicated service of website design Brisbane. Our development process is effective and very practical. We have expert developers Brisbane and designers to make full-featured websites.

Custom web application development – Custom Web applications are widely used because of their user friendly nature. Straightpath Solutions have developed many web applications that are very dynamic and efficient according to business needs .We are best known for our web application development Brisbane.

eCommerce development – Commerce is now in trend; online shopping is common. With emerging eCommerce companies it became difficult for eCommerce business to stay among the competition. We give you competitive edge eCommerce website design Brisbane while developing all-in-one eCommerce website.

Enterprise portal development :- Enterprise portal helps to manage content on your website in an effective manner. Enterprise portals help to manage the large amount of data and complex functionality. We, at Straightpath Solutions provide the best service for developing enterprise portals with our proven enterprise application development services serving clients in Brisbane for years.

Web design :– Our designers are very creative and motivated to make a beautiful website with amazing features. The design of your website is so crucial and we understand this fact. Straightpath Solutions a web design Brisbane have large experience in designing quality websites which are logical, user friendly and are responsive.

UI design :– User interfaces are responsible for effective web interactions. We provide solutions for user interface designs. We make an interface smart, quick and effective. Straightpath Solutions is a leading name in UI design Brisbane.

PSD to XHTML :– For all your PSD to XHTML conversion need, Straightpath Solutions is the best. We make smooth and flexible XHTML files out of PSD file effectively. We also provide PSD to HTML conversion, PSD to WordPress Conversion, PSD to HTML5, PSD to Bootstrap etc.

Website Design – We have experienced professional website designers Brisbane who are very talented to design websites. We carve your website as per your business need and desires. Straightpath Solutions is the best website design company. Our innovative ideas allow us to make an outstanding website with better quality and functions.

Website Redesign :- Website redesigning is important if you notice any problem with your website. We handle all the website redesigning projects and make up-to-date and effective websites. We study your requirement and goal and make our redesigning strategy accordingly to provide a best in class website along with attractive look, functionality and responsive web design in Brisbane.

CMS Development – We are a leading CMS based web design Brisbane that provides content management system service with quality standards. We use popular content management tools to make amazing websites. We give better and better content management solutions all the time.

WordPress Development – We use WordPress to make dynamic and effective websites. Our Word press websites are so attractive and fast. We make avail our services to our clients by our WordPress development Brisbane services. We are a very effective team of WordPress developers who are passionate and dedicated to their work and goals.

Magento development – Magento is used by ecommerce websites. We have professional magento developers Brisbanewho develop competitive ecommerce websites with Magento. We have effective tools and strategies to make a very attractive and powerful ecommerce websites.

Custom CMS Development Going custom is a smart choice. We develop a content management system of your desires. We believe to make your experience personal and appealing. Our custom CMS development service is dedicated to making highly effective CMS websites.

We make use of following technologies to make custom CMS solutions:-

Bootstrap – Bootstrap is used to create web applications and websites with dynamic effects. Straightpath Solutions has made many websites using bootstrap and they are highly effective and compelling.

HTML5 – HTML5 is used for presenting content on the web. HTML5 is the latest version of HTML language. HTML5 is used to make responsive web. We make useful and simple to use websites using HTML5.

Custom PHP – PHP comes very handy when it comes to develop outstanding websites. We develop custom websites using PHP. We develop responsive and easy to use website using PHP. Our team of web developer Brisbane has expertise knowledge of using PHP and it is capable of making website of your needs and requirements.

Top Rated Website Design & Development Company Melbourne

If you have a small business and need a website, Straightpath solutions is the web design agency for you.  We have created more than 1000 websites. Our hallmark is high-quality, affordable web design. We work with small businesses in Melbourne and throughout Australia. Our goal is to help small business owners effectively use the internet to promote their business. Our dedication has made us one of the leading web design and development companies in Melbourne.

Quality web design for Melbourne businesses

Straightpath solutions designs websites that make your brand stand out—and help your business grow. We do this by keeping abreast of current online marketing trends and combining them with great web design. We know how busy you are, so we keep our process simple. Our web designers in Melbourne get to know your business and your audience, understand your goals, and learn about your competitors. This in-depth knowledge ensure a website design that works for you.

Your website in a few easy steps

Your new website begins with an online strategy based on your small business goals. We start with your brand, and move on to the website development and ongoing marketing support. We will build your website in WordPress, which is the ideal platform for presenting business content, blogs and newsletters, menus, prices, subscription memberships, industry specific functionality and more. If you need an ecommerce website design in Melbourne, we can build you a robust, full-function online storefront that is designed specifically for managing and selling online. Whatever your ultimate vision for your site, we will set you on the right path. Perfect if you are looking for Melbourne web design.

Website by Straightpath Solutions, content by you

Our team of account managers, designers, developers, marketers and strategists for Melbourne are masters of planning a website from the ground up. Using the WordPress content management system (CMS) provides you with a simple way to manage the content that will go on that site—and to regularly update it. WordPress is search engine friendly, intuitive and easy to use. Your new website will be able to grow with your business today, and tomorrow. We can be your website designer in Melbourne.

Our unlimited guarantee

  • Unlimited design revisions
  • Unlimited products
  • Unlimited pages
  • Unlimited technical support
  • Unlimited email accounts and forwarders

Why Choose Straightpath Solutions Melbourne for your Website Design Project?

  • Great reputation for website development in Melbourne. We’ve helped over 1000 Melbourne small businesses get online.
  • Quality web design. Unlimited design revisions. We design until you are happy.
  • Content management system. You’re always in full control of your website.
  • Affordable website designers in Melbourne. We specialise in keeping costs down while providing quality websites.
  • Great support. Our friendly and experienced web design team are located in Australia.

If you are looking to reduce your development cost and other expense then do hire dedicated web designer from StraightPath solutions based in melbourne. Get in touch with us to get free quote for dedicate web designers.