Google Tag Manager (GTM) was first realized in its completeness when people were transitioning to Universal Analytics. The simple and effortless Google Tag Manager upgrade enables one to benefit a host of facilities that make site management easier and swifter.
If you have been wondering about the advantages that would come your way with Google Tag Manager upgrade, this post is for you. Underlying are just a few among the countless benefits.
Your site remains prepared for upcoming changes
GTM relieves you from the burden of having to carry out extensive swapping of codes or web page alterations while complying with requirements of Universal Analytics. Google Tag Manager allows upgrading and enhancing of webpages in future simpler and is less time consuming as changes can be effected from a centralized location rather than having to modify every web page.
You can easily implement changes without intervention of a developer
You can make alterations or create new tags without having to alter the underlying programming script of the site. This essentially means that you can personally check the effectiveness of each change and make any new web launch quickly without hiring a dedicated developer. This is something really helpful.
You can invest time for other pursuits by utilizing the greater agility of Google Tag Manager
If you have hired developers, you can deploy them for complicated projects requiring more programming expertise. The developer need no longer be used for making simple code tweaks and this hugely saves time. Google Tag Manager allows developers to tailor the modification process and also offers a number of powerful features that eases complex tasks.
You can ensure that tags would work by debugging beforehand
Your brands reputation would be maligned if the tags fail to perform, as expected, after publishing. The inbuilt debugging feature of GTM assists you in testing and debugging individual browser related updates prior to making the all-important changes on the site.
You can easily rollback to a previous version
GTM makes version control, organizing tags and resolving tag related issues a breeze. You can easily roll back your site to an archived version.
You can set authentication controls with ease
You can easily control the permissions that you wish to grant to users regarding viewing, editing, site updating, publishing and other activities. You can also present needful authority to selected vendor for tag creation, macro building, analytical and publishing related rule framing etc.
You can harness the potential of inbuilt tags
Google Tag Manager carries inbuilt tag support for helping site owners with little or no programming language knowledge. You can easily tailor the tags to your need by feeding relevant information and without having to confront code complexities. There is no need to manually tag every link for tracking the same with singular Onclick attributes as you have the power of targeting links with attributes present within link or by creating modular data structural attributes.
In view of the above mentioned upsides, Google Tag master is not just a mere option but an advantageous mandatory addition that you should opt for.