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How To Get your Business Ready for the Holiday Shopping Season 2018

‘IT’S THE MOST VALUABLE TIME OF THE YEAR’ (FOR INSIGHTS)

With consumers reveling in summers delight, the winter holidays have yet to register on their radar. For merchants, this is an ideal time to begin preparations for the busiest shopping season of the year. According to Adobe Analytics, according to 2017 holiday season set a high-water mark: “Online shopping sales hit a record $108.2 billion this holiday season, a 14.7 percent increase from last year.”

It’s also no secret mobile devices are playing a significant role in driving these record-breaking numbers. Adobe reports that in 2017, “Mobile shopping totaled $35.9 billion, 33.1 percent of the total $108.2 billion generated.”

THE HOLIDAY SEASON GROWS BUSINESSES. PREPARE YOUR BRAND TO REAP THE BENEFITS. 

According to U.S. Census Bureau “Sales dropped off 19.9 percent in Q1 2018 from Q4 2017”, making your pre-holiday infrastructure investment even more of a worthwhile investment. Meeting and exceeding customer expectations on a digital level has become a major element of driving revenue, winning customer loyalty, and expanding competitive space during the holidays. Are you equipped to deliver on the promise of omnichannel experience?

From fine-tuning website development melbourne functionality to streamlining the fulfillment process, there is a lot of ground to cover as you prepare your commerce business for the holiday shopping rush.

We’ve focused on the ‘3 Tips to Sustained Commerce Success’ which prioritize the customers brand experience, optimize the buyer’s journey, and provide tools for operational enhancements.

  1. Create a Superior Shopping Experience
  2. Fulfill the Shopper Journey
  3. Leverage Shopper Data and Business Insights

Listed for quick reference and scanning, this comprehensive eBook outlines essential insights and strategies drawn from fifteen of our most experienced commerce partners:

  • Amazon Pay
  • Bronto
  • Corra
  • DHL
  • Echidna
  • Lyons Consulting Group
  • Nosto
  • Paypal
  • Perficient Digital
  • Something Digital
  • Temando
  • Vaimo
  • Vertex
  • Weidenhammer
  • Yotpo

PREVIEW THE EXPERT INTEL WE HAVE IN STORE:

Merry and Memorable Shopping Experiences
Prioritizing the consumer experience to elevate engagement

Tapping Transaction Data Points
Identifying your most valuable holiday customers

Harness Omnichannel Fulfillment Tactics
Uphold the customer experience in the post-order fulfillment phase

7 Ways to Connect Online and Offline Interactions
Synching customer analysis to gain consumer insights

Holiday SEO Preparations 
Grow your online presence to convert the more seasonal shopper

These back stats will offer you a blueprint for holiday success and offer a means to “weatherproof” your operations during the post-holiday drop-off.

Content source: magento.com

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