Content is King: 8 Reasons Why Blogging Is Essential To Good SEO Results

Understanding SEO isn’t easy, and Google doesn’t help things much by changing the algorithms and policies on regular occasion. Seems like every time we get a handle on things, the rules change, and we’re all left wondering what we’re doing wrong and what we might still possibly be doing right.

Popular Backlinking

You can still benefit greatly from being linked and linking to others, but there are some things to keep in mind. First, if you’ve paid for your link, be sure they use the nofollow designation. Otherwise, you’ll be penalized. Next, work with reputable, quality sites that fit your blog’s niche. When links to your blog appear on sites that have nothing to do with your company, you’ll get another ding from Google. Finally, use the same basic rules for any blogs you link to on your site.

Good quality links from popular, well-respected sites can definitely help your SEO rankings, but only if you do it right.

Guest Blogging/Writing

Again, the latest hoopla suggests guest blogging is dead, but that’s not necessarily true. As with the backlinking, guest blogs can be tremendously beneficial to the SEO of your website. If you work with reputable writers who are indeed experts in their industry, their popularity can only help you.

For this tactic to work, you must be vigilant when screening potential bloggers. Interview them, research their backgrounds, and compare their submission to everything they’ve written before to make sure you get truly unique content. If you follow Google’s quality guidelines, your guest blog from a well-known source will bring you tremendous traffic and boost your search engine rankings.

Unique Content

Search engines love fresh, unique content. How often do the pages on your website change? Probably not very often at all. That’s why you must keep a steady blog filled with new information every week. Those search engines customers use to find companies just like yours will pull the freshest and most relevant content whenever a search is performed. If your site hasn’t been updated with new information in over a year, you can bet someone else’s will rank higher than yours in the results.

By blogging, you build relationships with your readers, position yourself as an expert in the field, and perhaps most importantly, provide new content for Google to index.

Targeted Keywords

Keywords really don’t hold the same weight they once did. In fact, this is another aspect of SEO you can do really wrong and end up punished for. The age of cramming keywords into a blog over and over, regardless of what they add to the content, is over. Now those keywords have to serve a purpose. You really want to make sure you choose unique keywords that will lead searchers to your site but not so unique that no one thinks to use them.

How Much Popularity

When your blogs are shared and consequently clicked on, they move up in the search rankings. If you’re providing quality content, your readers will want others to know. Of course, the only way to make sure your blogs contribute to your website’s popularity is to create unique content, provide answers for visitors, and then share your blogs wherever you can.

SEO Friendly Images text

Including images in your blog gives you one more way search engines can find you. Make sure you name them according to the search terms or keywords, and then do the same for the alt-text. The alt-text is meant to describe what’s in the image for those who don’t or aren’t able to see images on their computer screens. For this reason, your alt-text must be carefully crafted to serve two purposes: SEO and information.

Video

As with photos, video simply gives you more dynamic content that you can share with your readers. Remember they’re looking for excellent, unique content, so be sure you include only videos that serve a purpose. Proprietary videos are always the best bet, since syndicated content will show up on several different sites during a search result.

Social Media

Believe it or not, Google also returns social media search results. If you connect your blog to your Facebook, Twitter, and other social media accounts, you give search engines one more thing to find when people look for your company. As long as you use search terms in your titles and meta descriptions, you’ll boost your SEO through social media listings, too.

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