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10 Powerful Reasons To Add A Blog To Your Next Website Design

The evidence continues to stack up. Having a blog on your website generates traffic, produces leads and attracts customers. The time is now for your next website design melbourne, and make sure you include a blog for Online Marketing Success.

Not only do you need to be blogging, you need to be blogging as often as possible. The more pages you have on your website that search engines can index, the more successful your online marketing is.

More leads

Companies that blog generate significantly more leads per month than those that don’t. Not only do they generate more leads per month, as long as they continue to blog, they generate an increasing number of leads a month to month.

When you blog regularly you experience month on month traffic and lead growth.

  1. B2C companies that blog generate 88% more leads per month than those who don’t
  2. B2B companies that blog generate 67% more leads per month than those who don’t
  3. Businesses with more than 51 blog articles experience 77% more monthly leads
  4. Businesses with websites (including the blog) of 401-1000 pages get 6 times more leads than those with 51-100 pages

More website traffic

Websites that include a blog get more visitors and more overall traffic than websites that don’t.

The more frequently that blog articles are produced the more traffic the website receives.

  1. Businesses that blog have 55% more website visitors
  2. Blogging frequency has a direct and significant impact on lead generation
  3. Businesses that blog more than 20 times per month get 5 times more traffic than those that blog less than 4 times per month

SEO

Blogging gets you found. The more you blog, the more content that search engines have to index on your website, the better your search results.

Be clear on this, you can’t just blog on anything. Your blog content needs to target the keywords identified in your Inbound Marketing Strategy and Content Marketing Plan.

Blogging gets you inbound links, backlinks, the key to offsite SEO. Inbound links are generated as your blog content is shared on social media, through RSS feeds, and comments on other blogs.

  1. Businesses that blog have 97% more inbound links

Acquire new clients

Good blog content attracts prospects when they are ready to buy. Blog content should include articles designed to attract prospects who are at different stages of the buying cycle.

Blog content should be planned and is detailed in the Content Marketing Plan.

  1. Blog articles influence purchases
  2. 57% of businesses blogging report acquiring clients from blogging

Start blogging now for Online Marketing Success

The statistics tell the story, blogging works so start blogging now.

To get the full effect of blogging the blog must be associated with your domain. A blog on your domain gets your domain the inbound links and other SEO benefits. If you have a free blog on another domain, move it to your domain.

The best place for your blog is on your website. Add a blog NOW to your website. Better still get a new Website Design which has a blog integrated with it.

Content is King: 8 Reasons Why Blogging Is Essential To Good SEO Results

Understanding SEO isn’t easy, and Google doesn’t help things much by changing the algorithms and policies on regular occasion. Seems like every time we get a handle on things, the rules change, and we’re all left wondering what we’re doing wrong and what we might still possibly be doing right.

Popular Backlinking

You can still benefit greatly from being linked and linking to others, but there are some things to keep in mind. First, if you’ve paid for your link, be sure they use the nofollow designation. Otherwise, you’ll be penalized. Next, work with reputable, quality sites that fit your blog’s niche. When links to your blog appear on sites that have nothing to do with your company, you’ll get another ding from Google. Finally, use the same basic rules for any blogs you link to on your site.

Good quality links from popular, well-respected sites can definitely help your SEO rankings, but only if you do it right.

Guest Blogging/Writing

Again, the latest hoopla suggests guest blogging is dead, but that’s not necessarily true. As with the backlinking, guest blogs can be tremendously beneficial to the SEO of your website. If you work with reputable writers who are indeed experts in their industry, their popularity can only help you.

For this tactic to work, you must be vigilant when screening potential bloggers. Interview them, research their backgrounds, and compare their submission to everything they’ve written before to make sure you get truly unique content. If you follow Google’s quality guidelines, your guest blog from a well-known source will bring you tremendous traffic and boost your search engine rankings.

Unique Content

Search engines love fresh, unique content. How often do the pages on your website change? Probably not very often at all. That’s why you must keep a steady blog filled with new information every week. Those search engines customers use to find companies just like yours will pull the freshest and most relevant content whenever a search is performed. If your site hasn’t been updated with new information in over a year, you can bet someone else’s will rank higher than yours in the results.

By blogging, you build relationships with your readers, position yourself as an expert in the field, and perhaps most importantly, provide new content for Google to index.

Targeted Keywords

Keywords really don’t hold the same weight they once did. In fact, this is another aspect of SEO you can do really wrong and end up punished for. The age of cramming keywords into a blog over and over, regardless of what they add to the content, is over. Now those keywords have to serve a purpose. You really want to make sure you choose unique keywords that will lead searchers to your site but not so unique that no one thinks to use them.

How Much Popularity

When your blogs are shared and consequently clicked on, they move up in the search rankings. If you’re providing quality content, your readers will want others to know. Of course, the only way to make sure your blogs contribute to your website’s popularity is to create unique content, provide answers for visitors, and then share your blogs wherever you can.

SEO Friendly Images text

Including images in your blog gives you one more way search engines can find you. Make sure you name them according to the search terms or keywords, and then do the same for the alt-text. The alt-text is meant to describe what’s in the image for those who don’t or aren’t able to see images on their computer screens. For this reason, your alt-text must be carefully crafted to serve two purposes: SEO and information.

Video

As with photos, video simply gives you more dynamic content that you can share with your readers. Remember they’re looking for excellent, unique content, so be sure you include only videos that serve a purpose. Proprietary videos are always the best bet, since syndicated content will show up on several different sites during a search result.

Social Media

Believe it or not, Google also returns social media search results. If you connect your blog to your Facebook, Twitter, and other social media accounts, you give search engines one more thing to find when people look for your company. As long as you use search terms in your titles and meta descriptions, you’ll boost your SEO through social media listings, too.

If you are looking best seo company in melbourne then do hire dedicated SEO team from StraightPath solutions based in melbourne. Get in touch with us to get free quote for dedicate SEO Service.