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10 Powerful Reasons To Add A Blog To Your Next Website Design

The evidence continues to stack up. Having a blog on your website generates traffic, produces leads and attracts customers. The time is now for your next website design melbourne, and make sure you include a blog for Online Marketing Success.

Not only do you need to be blogging, you need to be blogging as often as possible. The more pages you have on your website that search engines can index, the more successful your online marketing is.

More leads

Companies that blog generate significantly more leads per month than those that don’t. Not only do they generate more leads per month, as long as they continue to blog, they generate an increasing number of leads a month to month.

When you blog regularly you experience month on month traffic and lead growth.

  1. B2C companies that blog generate 88% more leads per month than those who don’t
  2. B2B companies that blog generate 67% more leads per month than those who don’t
  3. Businesses with more than 51 blog articles experience 77% more monthly leads
  4. Businesses with websites (including the blog) of 401-1000 pages get 6 times more leads than those with 51-100 pages

More website traffic

Websites that include a blog get more visitors and more overall traffic than websites that don’t.

The more frequently that blog articles are produced the more traffic the website receives.

  1. Businesses that blog have 55% more website visitors
  2. Blogging frequency has a direct and significant impact on lead generation
  3. Businesses that blog more than 20 times per month get 5 times more traffic than those that blog less than 4 times per month

SEO

Blogging gets you found. The more you blog, the more content that search engines have to index on your website, the better your search results.

Be clear on this, you can’t just blog on anything. Your blog content needs to target the keywords identified in your Inbound Marketing Strategy and Content Marketing Plan.

Blogging gets you inbound links, backlinks, the key to offsite SEO. Inbound links are generated as your blog content is shared on social media, through RSS feeds, and comments on other blogs.

  1. Businesses that blog have 97% more inbound links

Acquire new clients

Good blog content attracts prospects when they are ready to buy. Blog content should include articles designed to attract prospects who are at different stages of the buying cycle.

Blog content should be planned and is detailed in the Content Marketing Plan.

  1. Blog articles influence purchases
  2. 57% of businesses blogging report acquiring clients from blogging

Start blogging now for Online Marketing Success

The statistics tell the story, blogging works so start blogging now.

To get the full effect of blogging the blog must be associated with your domain. A blog on your domain gets your domain the inbound links and other SEO benefits. If you have a free blog on another domain, move it to your domain.

The best place for your blog is on your website. Add a blog NOW to your website. Better still get a new Website Design which has a blog integrated with it.

GROW YOUR BUSINESS WITH THE LEADING SEO COMPANY IN SYDNEY

Choosing the right Sydney SEO company for your business is extremely important. After all, your online business is your livelihood and so you cannot afford to trust its success to anyone. A reliable SEO firm Sydney can help your online business grow by ensuring that you have the best online presence. However, selecting an SEO company Sydney you trust with your website is not easy as there are a ton of SEO firms in Sydney. Below are a few factors to consider, which we recommend as an agency when selecting the right SEO company in Sydney.

1) Know what you want

Before you choose which SEO company you will trust, it’s crucially important to know the reasons you need the services of the SEO firm in the first place. A Sydney SEO agency is essential when building a proper online presence when you own a website, but you’re not getting any traffic, or when you are generating traffic, but not customers. If you are unsure what you want, connect with your team and make sure that you have an idea of what you are looking to achieve with Sydney based SEO company.

2) Consult the firms

Once that you have discovered what you desire, plan a consultation with the company you’re planning to work with to get to know a little bit more about their services, and if they are suitable for your company’s needs. Most Sydney SEO companies will offer a free consultation because they know by doing this they have a chance to get you on board. By the end of the consultation or meeting, which can take several days if the agency needs to dissect your website, you should get a proposal with the services you want as well as pricing for each service.

3) Evaluate their marketing process

The sales process of a marketing company is a good indication of what you should expect from them. SEO company Sydney will be working hard at this phase in order to win your business, so if you find that communication is poor, or they are disorganized, odds are it is only going to get even worse if they take you on board as a client. Similarly, are they experienced? Do they know what they are talking about? While you cannot expect a complete technical run-through, a good SEO Sydney firm should be able to assess your site and give you concise information about its current health and ultimately a plan to move forward.

4) Check their portfolio

Some SEO companies in Sydney want to keep their customers private, but it’s imperative to attain examples of proof of websites they have optimised. Professional agencies are more than happy to showcase their clients’ achievements. Also, ask for examples of keywords they ranked their clients for and what methods they used to get there. Firstly, this will help you comprehend SEO better and secondly, it will prove if they really ranked the client or it happened organically.

Of course, there are many other things that you need to take into consideration and each case is unique, so be sure to give it some thought, before you hire a Sydney search engine optimist.

Get in touch  to get started with Sydney based SEO company.

Content is King: 8 Reasons Why Blogging Is Essential To Good SEO Results

Understanding SEO isn’t easy, and Google doesn’t help things much by changing the algorithms and policies on regular occasion. Seems like every time we get a handle on things, the rules change, and we’re all left wondering what we’re doing wrong and what we might still possibly be doing right.

Popular Backlinking

You can still benefit greatly from being linked and linking to others, but there are some things to keep in mind. First, if you’ve paid for your link, be sure they use the nofollow designation. Otherwise, you’ll be penalized. Next, work with reputable, quality sites that fit your blog’s niche. When links to your blog appear on sites that have nothing to do with your company, you’ll get another ding from Google. Finally, use the same basic rules for any blogs you link to on your site.

Good quality links from popular, well-respected sites can definitely help your SEO rankings, but only if you do it right.

Guest Blogging/Writing

Again, the latest hoopla suggests guest blogging is dead, but that’s not necessarily true. As with the backlinking, guest blogs can be tremendously beneficial to the SEO of your website. If you work with reputable writers who are indeed experts in their industry, their popularity can only help you.

For this tactic to work, you must be vigilant when screening potential bloggers. Interview them, research their backgrounds, and compare their submission to everything they’ve written before to make sure you get truly unique content. If you follow Google’s quality guidelines, your guest blog from a well-known source will bring you tremendous traffic and boost your search engine rankings.

Unique Content

Search engines love fresh, unique content. How often do the pages on your website change? Probably not very often at all. That’s why you must keep a steady blog filled with new information every week. Those search engines customers use to find companies just like yours will pull the freshest and most relevant content whenever a search is performed. If your site hasn’t been updated with new information in over a year, you can bet someone else’s will rank higher than yours in the results.

By blogging, you build relationships with your readers, position yourself as an expert in the field, and perhaps most importantly, provide new content for Google to index.

Targeted Keywords

Keywords really don’t hold the same weight they once did. In fact, this is another aspect of SEO you can do really wrong and end up punished for. The age of cramming keywords into a blog over and over, regardless of what they add to the content, is over. Now those keywords have to serve a purpose. You really want to make sure you choose unique keywords that will lead searchers to your site but not so unique that no one thinks to use them.

How Much Popularity

When your blogs are shared and consequently clicked on, they move up in the search rankings. If you’re providing quality content, your readers will want others to know. Of course, the only way to make sure your blogs contribute to your website’s popularity is to create unique content, provide answers for visitors, and then share your blogs wherever you can.

SEO Friendly Images text

Including images in your blog gives you one more way search engines can find you. Make sure you name them according to the search terms or keywords, and then do the same for the alt-text. The alt-text is meant to describe what’s in the image for those who don’t or aren’t able to see images on their computer screens. For this reason, your alt-text must be carefully crafted to serve two purposes: SEO and information.

Video

As with photos, video simply gives you more dynamic content that you can share with your readers. Remember they’re looking for excellent, unique content, so be sure you include only videos that serve a purpose. Proprietary videos are always the best bet, since syndicated content will show up on several different sites during a search result.

Social Media

Believe it or not, Google also returns social media search results. If you connect your blog to your Facebook, Twitter, and other social media accounts, you give search engines one more thing to find when people look for your company. As long as you use search terms in your titles and meta descriptions, you’ll boost your SEO through social media listings, too.

If you are looking best seo company in melbourne then do hire dedicated SEO team from StraightPath solutions based in melbourne. Get in touch with us to get free quote for dedicate SEO Service.

seo services melbourne

10 Questions You Need to Ask Before Hiring an SEO Company

Hiring an SEO company or agency can be a daunting task. In the best-case scenario, your partner grows organic traffic to your site, improves your search rankings, and helps you generate more leads and sales. In the worst-case scenario, your SEO partner engages in black hat techniques that give the appearance of success, disappears before the penalties kick in, and leaves you with less traffic than ever—and months’ or years’ worth of cleanup.

However, hiring someone to create and execute an SEO plan doesn’t have to be difficult. You don’t need to be an expert to hire one; you just need to know what questions to ask and what answers to expect.

below are 10 questions that you ask before hiring an SEO expert or company:

1.  What is the goal of SEO? :

 

 

 

The expert must answer that he can create user-friendly website with enough and valuable info to draw inbound links. If he simply answers that he can improve with your page rank or manipulate search algorithms, then find for an other seo expert.

2.  What is the link building strategy?

Remember inbound links will influence search engine ranking strongly. Linking to your  website should be done for a better user experience, therefore, an expert must be capable of making an ever lasting impact on SEO.

3.  How do they choose Targeted keywords?

Finding right keywords is imperative to make the website achieve good search result. He must  first understand the market, monitor competition and measure the traffic before choosing keywords for your website.

4. Do web developers know about SEO?

Make sure that the web developers are aware of many influential SEO elements like title tags, keywords, canonicals, alt tags, sitemap, robots.txt and more.

5.   Will you give a complete new website?

The company must be capable of providing a completely new website than taking  the  designs and templates used for an other company. It should be absolutely unique.

6.   What are important factors of SEO ?

SEO expert must be capable of providing the right answer for this that gives you satisfied result. If he hesitates or not able to answer you, then consider for another SEO company.

7.  Site architecture, is that very important or not?

Yes, it’s very important for SEO, site architecture represents the way how your website pages are organized. This is very important for both user experience(UI) and SEO Perspective.

8.  What is local search engine?

This is something different from regular search. This mostly emphasizes on the geographical search and includes standard SEO tactics, including site authority, anchor text and more.

9.  Which analytics tool is used?

For the key performance indicators(KPI) that are used by vendors. It is also important to ensure the there is a constant and immediate access to website analytics.

10.  How is SEO success rate measured?

There must be a way to measure success of SEO. Therefore, make sure how to an expert ensures this for you for optimizing your website as well..

Looking for best SEO company in Melbourne send your requirement with us. our experienced team  will definitely help to get 1st page ranking on google.

Compelling reasons to opt for Google Tag Manager

Google Tag Manager (GTM) was first realized in its completeness when people were transitioning to Universal Analytics. The simple and effortless Google Tag Manager upgrade enables one to benefit a host of facilities that make site management easier and swifter.

If you have been wondering about the advantages that would come your way with Google Tag Manager upgrade, this post is for you. Underlying are just a few among the countless benefits.

Your site remains prepared for upcoming changes

GTM relieves you from the burden of having to carry out extensive swapping of codes or web page alterations while complying with requirements of Universal Analytics. Google Tag Manager allows upgrading and enhancing of webpages in future simpler and is less time consuming as changes can be effected from a centralized location rather than having to modify every web page.

You can easily implement changes without intervention of a developer

You can make alterations or create new tags without having to alter the underlying programming script of the site. This essentially means that you can personally check the effectiveness of each change and make any new web launch quickly without hiring a dedicated developer. This is something really helpful.

You can invest time for other pursuits by utilizing the greater agility of Google Tag Manager

If you have hired developers, you can deploy them for complicated projects requiring more programming expertise. The developer need no longer be used for making simple code tweaks and this hugely saves time. Google Tag Manager allows developers to tailor the modification process and also offers a number of powerful features that eases complex tasks.

You can ensure that tags would work by debugging beforehand

Your brands reputation would be maligned if the tags fail to perform, as expected, after publishing. The inbuilt debugging feature of GTM assists you in testing and debugging individual browser related updates prior to making the all-important changes on the site.

You can easily rollback to a previous version

GTM makes version control, organizing tags and resolving tag related issues a breeze. You can easily roll back your site to an archived version.

You can set authentication controls with ease

You can easily control the permissions that you wish to grant to users regarding viewing, editing, site updating, publishing and other activities. You can also present needful authority to selected vendor for tag creation, macro building, analytical and publishing related rule framing etc.

You can harness the potential of inbuilt tags

Google Tag Manager carries inbuilt tag support for helping site owners with little or no programming language knowledge. You can easily tailor the tags to your need by feeding relevant information and without having to confront code complexities. There is no need to manually tag every link for tracking the same with singular Onclick attributes as you have the power of targeting links with attributes present within link or by creating modular data structural attributes.

In view of the above mentioned upsides, Google Tag master is not just a mere option but an advantageous mandatory addition that you should opt for.