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publish-your-website

Publish your new website the right way!

Distributing or introducing a site is for some website admins a standard occupation and littler destinations are regularly online inside minutes. That is the hypothesis, yet there are plenty of missteps you can do. Beyond any doubt a significant number of them are safe and the vast majority of you would name them “immaterial”. Beyond any doubt a site won’t break if the meta depiction is missing, yet how is this for your guest and Google? Like this “idiotic” misstep there are significantly more, here is my agenda, you should check for all your new destinations and furthermore existing sites where greater updates are finished.

Website URLs, links and image paths

In the event that your new site is a report on your current site, you have to divert old pages to the new URLs. It may be conceivable that your site has a totally new site structure where it’s relatively difficult to coordinate your site URLs. If so divert in any event the pages with approaching connections and pages with a considerable measure of inquiry activity to new pages from a similar subject. Do this for whatever number pages as could be expected under the circumstances, interface old terminated pages to the reacting segment or classification. In the event that your site is worked in WordPress, the Redirection Plugin is extremely useful. For most different destinations you have to include these redirection rules into a .htaccess record. Utilize 301 diverts and pass the “connection juice” to your new URLs.

The test additionally all friendly connections, if your site is huge you should utilize a connection checker device. There are numerous work area apparatuses and online administrations accessible. Attempt some of them and utilize the one which works the best for you.

On the off chance that you fabricate your site on a test area, it’s conceivable that a few or every one of your pictures point to the test area. Change these picture ways, in light of the fact that after your test area is gone you will get a considerable measure of broken picture joins.

Search Engine optimization

There are a lot of tiny things you can do to rank your site better in Google or other search engines. Here is a list of steps you should follow for all new and updated website:

  1. Create always a robots.txt and block all the files and directories you don’t like see in the Google index. Don’t forget to remove your temporary block which was added while building the site on your test location (or Google will ignore your website!).
  2. Use only the www sub-domain for your site and redirect requests from your domain to the www variant. For many people, a website’s address starts always with www. Just imagine if your inbound links start with the www variant while your site redirects them to the non-www address. Most of the link juice get lost during the redirect to the corrected URL.
  3. Check in your templates that an H1 element always exists only once. Don’t have them more than once on the same page.
  4. Add ALT attributes for all the images used on your website. Use “natural” and short descriptions for the images.
  5. Use a unique and relevant META description for all the pages you need to get indexed by Google. The META description will not help your site to rank better, but a good description will raise your CTR in Google results.
  6. Use the robots tag “noindex, follow” for all pages with non-unique content.
  7. Use canonical links for all your pages, check the information from Google if you need to know more about this link element.
  8. Use a descriptive and relevant page title (title element) for all your pages, don’t have them too long and never trash them with too many keywords.
  9. Have a Google XML sitemap and add the sitemap URL to your robots.txt file.
  10. If your website is built with WordPress be sure that you change the privacy settings (Allow search engines to index…)
  11. In WordPress, don’t use internal links without a trailing slash if your perma settings have a trailing slash.
  12. Add a “noindex” robots tag to all your RSS feeds.

Cross browser testing

Mozilla Firefox and Google Chrome are the favorite web browsers for most web developers (85% of the visitors from this blog are using such a browser). Don’t forget, there are still people using Internet Explorer to visit your websites. Test your website in the most common browsers in your field, check the most popular web clients in Google Analytics or any other web statistics software. Fix all important issues, sometimes a tiny error in IE can take a lot of time to fix it, decide if it’s worth enough to spend that time.

This is just a list of common checks, if you know more of them please share them in the comment section. Take these checks serious because your website development deserves it?

10 Powerful Reasons To Add A Blog To Your Next Website Design

The evidence continues to stack up. Having a blog on your website generates traffic, produces leads and attracts customers. The time is now for your next website design melbourne, and make sure you include a blog for Online Marketing Success.

Not only do you need to be blogging, you need to be blogging as often as possible. The more pages you have on your website that search engines can index, the more successful your online marketing is.

More leads

Companies that blog generate significantly more leads per month than those that don’t. Not only do they generate more leads per month, as long as they continue to blog, they generate an increasing number of leads a month to month.

When you blog regularly you experience month on month traffic and lead growth.

  1. B2C companies that blog generate 88% more leads per month than those who don’t
  2. B2B companies that blog generate 67% more leads per month than those who don’t
  3. Businesses with more than 51 blog articles experience 77% more monthly leads
  4. Businesses with websites (including the blog) of 401-1000 pages get 6 times more leads than those with 51-100 pages

More website traffic

Websites that include a blog get more visitors and more overall traffic than websites that don’t.

The more frequently that blog articles are produced the more traffic the website receives.

  1. Businesses that blog have 55% more website visitors
  2. Blogging frequency has a direct and significant impact on lead generation
  3. Businesses that blog more than 20 times per month get 5 times more traffic than those that blog less than 4 times per month

SEO

Blogging gets you found. The more you blog, the more content that search engines have to index on your website, the better your search results.

Be clear on this, you can’t just blog on anything. Your blog content needs to target the keywords identified in your Inbound Marketing Strategy and Content Marketing Plan.

Blogging gets you inbound links, backlinks, the key to offsite SEO. Inbound links are generated as your blog content is shared on social media, through RSS feeds, and comments on other blogs.

  1. Businesses that blog have 97% more inbound links

Acquire new clients

Good blog content attracts prospects when they are ready to buy. Blog content should include articles designed to attract prospects who are at different stages of the buying cycle.

Blog content should be planned and is detailed in the Content Marketing Plan.

  1. Blog articles influence purchases
  2. 57% of businesses blogging report acquiring clients from blogging

Start blogging now for Online Marketing Success

The statistics tell the story, blogging works so start blogging now.

To get the full effect of blogging the blog must be associated with your domain. A blog on your domain gets your domain the inbound links and other SEO benefits. If you have a free blog on another domain, move it to your domain.

The best place for your blog is on your website. Add a blog NOW to your website. Better still get a new Website Design which has a blog integrated with it.